D F R N T

The very first of its kind, DFRNT is a movement that unites and celebrates underground music and high end street style. On the 7^th of February I found myself at the historical Constitution Hill Prison Yard surrounded by likeminded individuals who share a passion for deep house, hip hop and street style clothing. The atmosphere was electric and it was such a thrill to be a part of “those who were born original, the notorious few who were made DFRNT”.

The dark and eerie feeling of being within a prison yard that was known for its harsh treatment of prisoners certainly added to the experience and I found it to be a very clever choice of venue to host a party of this caliber. Almost everyone that attended adorned their best street style outfits and it was one of the highlights of my evening to witness this great display of fashion. Outfits ranged from bold monochrome ensembles to daring and edgy elongated t-shirts, ripped jeans, leather pants and the freshest sneakers.

The DFRNT movement is known for hosting block parties which symbolize a sense of togetherness and unity. All those apart of the movement have started to become like one big underground family. A great addition to this block party was the La Familia pop up store which had some of the latest Nike and Jordan sneakers as well as apparel from the DFRNT x GOLD STREET LA SS15 Collection. On the 5^th of February the DFRNT squad took to the Nelson Mandela Bridge in Johannesburg to preview items from the collaboration collection and once again did something that was never done before…